Sponsorship deals

When you’re doing your best, and when that pays off through success and impact – it is important to share the moment. Not once, not twice, but all the time. To share your success and resources with others, thus help them fulfil their potential.

Hence, MaxBet has been pursuing its dreams and ideas, which makes sponsorship deals a key element of our operations. We are active and proud sponsors of selected sports events and clubs, as well as a number of cultural events and entertainment programmes.


The EuroLeague is the most important and strongest club professional basketball competition in Europe, and we are proud to be their betting partner. As a premium partner, we have a prominent presence on the court in EuroLeague and EuroCup games in Serbia and Montenegro. In this excellent partnership, we also involve MaxBet players through competitions and promotions that include EuroLeague products and tickets to the matches.

Fruška Gora Marathon

Our general sponsorship of the Fruška Gora Marathon is a result of our desire to always be in the company of the best. Supporting this traditional marathon is also our support for a healthy and active lifestyle. We advocate regular physical activity as a prerequisite for a quality life, so our involvement with the Fruška Gora Marathon is a completely logical step in our socially responsible activities. We firmly believe that by participating in such great initiatives, we contribute to the community in which we live and create positive promotion for Novi Sad and Fruška Gora.

Zrenjanin Marathon

We have been the main sponsor of the Zrenjanin Marathon from its inception. This is not accidental – MaxBet was founded in Zrenjanin, which is why supporting sports and recreation in Zrenjanin gives us special satisfaction and pride. The MaxBet Zrenjanin Marathon brings together athletes and recreational running enthusiasts who can compete in the marathon, half-marathon, fun run, and relay half-marathon. There is also a track for participants with disabilities, as well as a race for the youngest.

FC Miljakovac

Football club Miljakovac is known for its active promotion of humanitarian work and social responsibility. That’s why we, as a company that shares these values, are their main sponsor, providing them with support and collaborating on various humanitarian activities. One of the most notable is the “Save the Balls” initiative, in partnership with the “Euromedic” healthcare system, where we provided 100 free specialist urological exams for men.


Triathlon is becoming an increasingly popular sport, as evidenced by its inclusion in the Olympic disciplines just 26 years after its establishment. Triathlon consists of swimming, cycling, and running, and MaxBet sponsors the swimming discipline in the 11TRI Olympic triathlon, bringing together triathletes from Serbia and all of Europe.

Dragačevo Trumpet Festival – Guča

Every August, nearly a million visitors from Serbia and abroad gather in the small town of western Serbia to enjoy the Dragačevo Trumpet Festival in Guča. We proudly support this traditional event and, in addition to regular promotional activities, we organized a unique Instagram giveaway for Guča. This giveaway allowed the winner and a person of their choice to travel to Guča in nothing less than a helicopter.

Season Open Ceremony Budva

The start of the summer season by the sea deserves a special welcome, which is why the Season Open Ceremony takes place in Budva. We sponsor this prestigious event held in front of the Old Town Square, where guests enjoy a blend of exquisite cuisine and a carefully selected musical program featuring artists like Marija Nešić, Tom Odell, Nevena Božović, DJ Roger Sanchez, and many others.


The return of the largest and most prestigious regional music awards ceremony, the Music Awards Ceremony (MAC), happened with the support of MaxBet. Two days of outstanding performances are proof that this is the biggest spectacle in the entertainment world and a sign that, as a company synonymous with entertainment, we have chosen the right channel to support the music industry and promote quality trends.